Wild food, close to home
forageSF
Wild food classes, dinners and a business built around helping people get to know the place they live through what grows there.
Founder. Brand, language and creative direction.
Visit the website
My approach
If you’ve never been foraging, you probably want to know where we’re going and what we might find. I put that on the flyer. The class photos show what a day out with us looks like.
Press and numbers
What it needed to do
Foraging can sound obscure or intimidating. Someone should be able to look at the site and understand what they’ll learn, where they’ll go, and how to join.
The design decisions
What happens on a wild food walk?
The original flyer lists the walks. The class page shows people out gathering food together.
The language
Wild food foraging in the Bay Area.
Private events. It’ll be a great day.
More of the work
Logo and colors
The logo
The colors
- Cream#FDF4D7
- Rust#955339
- Ink#1E1A11
Sampled from the live site.
Credits & context
I founded forageSF. This is an early flyer. The current classes are on forageSF.com.