Apps for coaches and guides
An app people can use between sessions, when they are stuck, or when they need to remember what to practice next.
AI apps for coaches
I turn your message and method into an app your clients will feel is you.
Plenty of people can build an AI app. The rare part is making people feel a message, and I've been doing that for 20 years. This is the new medium: something your clients can use between sessions that knows your method, remembers what matters, and helps with the next small step when they're stuck.
Available for remote work with US and international teams.
Best fit for coaches, teachers, creators, and expert-led businesses that want a custom AI product around their actual method.
When a client needs it, I also build the tools around the app: agents, automation, and small internal systems that keep work from getting dropped.
What I build
The main thing is apps that make coaching work useful between sessions.
Memory that follows the person
It can remember what someone is working on, what language helps them, and what they keep running into.
Your real material, made useful
Books, transcripts, cards, exercises, stories, and frameworks, turned into something the app can use without making the person dig through a library.
The taste part
The taste is in the decisions the app makes.
Voice is part of it, but not the whole thing. The system has to know when to ask a question, when to offer a practice, when to stay small, and when to hand someone back to a real person. That's what I love about the work. There's a real art to taking out the AI voice and putting yours in its place.
If all you want is a book people can chat with, that's a real thing. It's just not really what I do. I'm more interested in turning the method behind the book into a product with standards, taste, and a real sense of why the work matters.
The business part
I have been building and running businesses for 20 years.
That matters here because the hard part isn't getting an AI to answer. The hard part is understanding what people want, why they want it, what makes them trust help, and what makes them come back to something when nobody is making them.
The specifics: I started ForageSF in 2009 and it still supports me today. The Underground Market I built put me on the front page of the New York Times. I raised $146,000 from strangers on Kickstarter to build Forage Kitchen, a shared kitchen in Oakland that's still running today. Twenty years of making things people showed up for. That's what I bring into the work: product judgment, not just prompts.
“His keystone contribution to the Bay Area is his ability to communicate his vision of feeding communities without the agro-industrial machine.”
SF Bay Guardian, naming Iso a Local Hero, 2010
How I work
I like the smallest thing that proves the feeling.
For a coach app, that means one moment where a person is stuck and the app actually helps. Not a feature list. One moment that feels like you. Once that moment is real, the rest of the app grows around it.
- 01Find the method.
- 02Build the first real moment.
- 03Add memory where it matters.
- 04Keep the human in charge.
Contact
If you have a method people already trust, tell me what you want it to help with.
You don't need a full brief. A few sentences is enough: who you help, what they get stuck on, and what would be useful between sessions.
Send a note