Small-business advocacy
Save Your Local
A campaign about COVID EIDL debt and the neighborhood places people don’t want to lose.
Campaign creator and spokesperson. Landing-page argument and public framing.
My approach
I wanted people to understand what COVID loans meant for a restaurant still paying one back. I wrote the page around a place you might eat, the people working there and a petition you could sign.
What it needed to do
A federal-loan issue is easy to talk about as numbers on a balance sheet. The campaign copy brings it back to the storefronts, jobs and gathering places people know.
The design decisions
What if your favorite restaurant closed?
There’s a restaurant behind the headline. The campaign name and the petition links are in red.
The language
Covid Loans are Closing Your Favorite Restaurant. Help Stop It.
Today let’s make one thing right.
Logo and colors
The name
The colors
- Red#B03A2E
Sampled from the campaign page.
Credits & context
Campaign by Iso. The live domain is unavailable, so this is a copy rebuilt from the archived site. Dates, petition targets and statements in the screenshot belong to that historical campaign; they are not current results.