An AI partner for small business
Fridays at Four
An AI partner for small business, built from an earlier community for people working on creative projects.
Founder. Brand, language and creative direction. Marketing artwork by Nick.
Visit the website
My approach
Fridays at Four started with people meeting up to work on their creative projects. I chose a cover from Nick’s artwork for that group. Later I built an AI partner for small business under the same name.
What it needed to do
People who are stuck rarely need more pressure. The language and design needed to make it easier to take the next step without turning the project into another thing to feel bad about.
The design decisions
Someone to meet with on Friday.
Nick’s cover has the name of the group on a warm paper background. The website shows the later small-business project.
The language
Support for the creative mind.
Accountability without pressure.
What’s your next small step?
More of the work
Logo and colors
The colors
- Terracotta#C97D60
- Paper#EBE4DD
- Ink#2F2A25
Sampled from the original community cover.
Credits & context
Brand, language and creative direction by Iso Rabins. Marketing artwork by Nick.